Prof. Eugene (Gene) RAITT is an internationally recognized digital marketing executive with decades of leadership experience across the United States, Japan, Mainland China, and Hong Kong. He previously served as Chief Direct & Digital Marketing Officer, Worldwide at AIG and has held senior leadership roles in insurance marketing and customer engagement. As Chairman of Datatrade Group, he leads the development of AI- and big-data-driven solutions for customer acquisition, retention, and loyalty. He also serves as an Adjunct Professor of Digital & Interactive Marketing at The Hong Kong University of Science and Technology, bringing extensive industry experience into the classroom. In addition, he has held leadership positions in major marketing industry associations, including the Hong Kong Direct Marketing Association and the Direct Marketing Association in the United States.